(Mitch Jelniker) - Veterans face higher lung cancer risk from military exposures. Early screening and clinical trials save lives. Honor their service this month.

America’s heroes risked everything to protect our freedom, yet many remain unprotected from one of the deadliest threats they face at home: lung cancer. A simple, painless scan, a low-dose CT, can detect lung cancer early, when it’s most treatable. But despite its proven power to save lives, far too few Veterans are getting screened.

For those who served, this gap isn’t just a statistic; it’s deeply personal. Military service can mean exposure to asbestos, burn pits, radon, and other toxic substances that dramatically increase lung cancer risk. The Department of Veterans Affairs has committed to identifying and screening Veterans at risk, yet thousands still go without this potentially lifesaving test.

Let's ensure that “thank you for your service” also means protecting their health.

Air Force and Navy Veteran Donnita Butler knows firsthand the critical importance of early detection. A routine low-dose CT scan caught her cancer early, and she credits screening with saving her life.

“It’s a simple test that gave me more time,” says Butler. “I tell every Veteran I meet: if you qualify, get screened. It can save your life, too.”

Now, Butler is helping to lead a new mission to inspire others to participate in cutting-edge blood-based research that could revolutionize cancer detection. 

Scientists are developing simple blood tests that may one day identify lung cancer and other cancers through a single vial of blood.

These next-generation tests rely on biomarkers, which are molecular “fingerprints” from tumor cells circulating in the blood, that can also guide personalized treatments, including targeted therapies and immunotherapies that are more effective and less toxic than traditional chemotherapy.

Veterans are once again at the forefront, volunteering for clinical trials that are accelerating this research. 

“Our Veterans are heroes in more ways than one,” says Dr. Drew Moghanaki, Chief of Thoracic Oncology at UCLA Health’s Department of Radiation Oncology. “By participating in studies and screenings, they’re not only protecting their own health but helping advance science for everyone.” 

Dr. Moghanaki and Donnita Butler are partnering with Lung Cancer Foundation of America (LCFA) through its Breath of Honor program, an initiative dedicated to increasing lung cancer screening among Veterans and raising awareness of clinical research opportunities. Together, they’re spreading the message that early action can mean the difference between life and loss.

“Tomorrow’s treatments are available today through screening and clinical trials,” says Dr. Moghanaki. “Veterans deserve access to both.”

Learn more to find out if you qualify for lung cancer screening, explore clinical trial opportunities, or learn more about LCFA's Breath of Honor program, visit LCFAmerica.org.

About LCFA

LCFA is dedicated to dramatically improving survival rates and quality of life for people diagnosed with lung cancer. Through funding innovative research, amplifying patient stories, and raising awareness, LCFA brings hope to the millions impacted by the world’s deadliest cancer. Learn more at lcfamerica.org.

(NewsUSA) - As the holiday lights go up and the to-do lists grow, parents everywhere are navigating a season that should feel joyful, but all too often doesn’t. According to KinderCare Learning Companies 2025 Parent Confidence Index, six in ten parents surveyed say, “I feel overwhelmed by the demands of being a parent.”

That’s a clear signal: parenting, even during the season of cheer, can feel like a pressure cooker. 

Here are five mindful strategies to help parents protect their mental health through the holidays, and one way KinderCare is stepping in to offer a meaningful gift for parents.

1. Trim the expectation tree

We often bring to the season an idea of “perfect” traditions, picture-worthy moments and magic. But the pressure to hit that mark is heavy. Give yourself permission to let some things slide. Try prioritizing one meaningful activity rather than every option on the list.

2. Schedule a pause

Between school concerts, errands, social obligations and caring for little ones, the days blur. Carving out even 15 minutes of quiet, such as coffee alone, a short walk or a few mindful breaths, can shift the tone. Treat this pause like an appointed meeting you can’t skip.
And if you can delegate some household tasks: ask a partner, family member or friend to give you a break.

3. Connect with your “village”

It’s not just you. More than half of parents say their friends’ mental health worries them. That means you’re part of a collective experience. Reach out to another parent, share the real talk and lean in together. A short check-in call, or even a quick group text chat, can help you realize you’re not alone.

4. Frame “good enough” as the new perfect

Holiday cards show smiling families; social media posts show ideal tablescapes. But behind the scenes, late bedtimes, meltdowns and mismatched socks are still real and still ok. When you accept that “good enough” is enough, you reduce your mental load. Your children don’t need you to be perfect. They just need you to be engaged, present and calm.

5. Gift yourself the gift of time

Arguably, the best gift you can offer yourself (and your children) is time. Time to recharge, time to reset, time to show up as your best self. That’s why KinderCare Learning Companies is offering something meaningful for busy families: a day of free care at select KinderCare Learning Center locations and Crème Schools nationwide now through December 31. This offer gives parents breathing room, whether to shop for and wrap gifts, finish tasks, rest, or simply enjoy being present.

A final holiday mantra

“Self-care is parenting care.” By protecting your own mental health, you’re actually giving your children a more grounded, peaceful parental presence, which means richer memories, more genuine joy and less invisible stress. With simpler expectations, intentional pauses, connection to fellow parents, acceptance of “good enough,” and that invaluable gift of time, you can steer your holiday season toward something heartfelt and sustainable.

Because beneath the glitter and hustle, what truly matters is presence. Peace. A parent who feels okay, rather than frantic.

(NewsUSA) - As the holiday season approaches, millions of children across America face the prospect of waking up to nothing on Christmas morning. Their families, struggling with financial hardship, simply cannot afford toys or gifts. But thanks to Toys for Tots, led by the U.S. Marine Corps Reserve, hope arrives for these children—one toy at a time.

Since 1947, Toys for Tots has reached over 314 million children in need. In 2024 alone, the Program distributed over 30 million toys, books, and games to nearly 13 million disadvantaged children across all 50 states, Washington D.C., Puerto Rico, Guam, and the U.S. Virgin Islands.

The mission is simple yet powerful: collect new, unwrapped toys and distribute them to children in need so that every child has at least one gift to open under their Christmas tree. Local Toys for Tots Chapters operate in nearly 900 communities nationwide, powered by Marines, civilian Coordinators, dedicated volunteers, generous Corporate Partners, and citizens like you who believe that every child deserves to experience the magic of Christmas.

The need for support is even more critical this year as families face unprecedented financial pressures, and local chapters are working tirelessly. Every donation—big or small—helps build a brighter holiday for children in need.

In California, a mystery has unfolded for nearly a decade that reminds us what is possible when generosity becomes a way of life.

For the past seven Novembers, two Marine Corps trucks have arrived at Geppetto’s Toys in Carlsbad, CA, and they leave filled to capacity with over $100,000 worth of toys—all purchased by a single anonymous donor. The Marines don’t know him. The toy store staff members don’t know him. Even Toys for Tots doesn’t know him. His identity remains a secret. He doesn't seek recognition. He simply wants to carve out moments of joy for children who might otherwise wake up to nothing on Christmas morning.

This quiet benefactor has already donated more than $750,000 in toys. That's not just a number—it's thousands of children experiencing the magic of unwrapping a gift. It's the light in a parent's eyes knowing their child will experience joy this Christmas.

What makes this story so powerful isn't the dollar amount, but the principle behind it. This Secret Santa gives not for acclaim, but because he believes every child deserves to feel the wonder of Christmas. He embodies a simple truth: giving is its own reward.

But what matters even more is that this donor isn’t alone. Across America, countless donors—known and unknown—are writing their own stories of generosity through Toys for Tots. Some donate a single toy. Others organize drives at their workplaces. Some volunteer their time sorting and distributing gifts. Each act of giving, regardless of size, joins with others to create something magical: a nationwide movement ensuring no child is forgotten.

Toys for Tots fulfills its mission because people like you choose to make a difference. You don't need to fill two Marine trucks or donate $100,000 to change a child's Christmas. You just need to care enough to act. One toy. One book. One game. One act of kindness that says to a child: "You matter. You are seen. You are loved."

This holiday season, please know that anyone, anywhere, can help Toys for Tots deliver hope, one toy at a time.

Visit www.toysfortots.org today to learn how you can help keep the magic alive this year.

(NewsUSA) - A Michigan university unveils SOAR^™, a new smartphone-based degree program that brings college within reach for busy adults — at half the cost.

For millions of adults, finishing college was never about ability — it was about circumstances. Jobs, family responsibilities and rising tuition costs often forced higher education onto the back burner.

About 750 adults leave college every day in the United States. Most don’t fail academically; they simply run out of time, money, or both. For those who still dream of completing their degrees, the barriers can feel insurmountable.

That’s where the SOAR™ by Cornerstone University app comes in. 

Launched in 2025, SOAR is the nation’s first fully accredited bachelor’s degree designed to be completed entirely on a smartphone. The program currently offers a Bachelor of Science in strategic business management, preparing students with leadership and business skills employers consistently demand.

SOAR stands out for three reasons. It’s half the cost of the average accredited business degree, making it one of the most affordable in the nation. It’s flexible, with new classes starting every two weeks and lessons delivered in short, smartphone-ready modules so students can learn on the go. And it’s respected, carrying full accreditation from the Higher Learning Commission.

For adults in the workforce, that means finishing a degree without stepping away from their jobs or families. For many parents, SOAR also removes the difficult choice between investing in their children’s tuition and finally finishing their own. With radically affordable tuition, both become possible.

“For too long, adults who wanted to go back to school were forced to choose between their education and their responsibilities,” said Dr. Gerson Moreno-Riaño, president of Cornerstone University. “SOAR was built to remove those barriers — it’s a degree that works with your life, not against it.”

Take Alicia, a single mom in Michigan who enrolled this year. “I like to SOAR when I’m getting ready in the morning and driving to work,” she said. “I often log into the SOAR app after dinner when my little one is settled or in bed.”

Her story reflects the core mission of SOAR. It makes higher education accessible to those who thought the door had closed.

With looming retirements creating leadership gaps in the workforce, programs like SOAR aren’t just helping individuals — they’re preparing the next generation of business leaders. And this is just the start. New disciplines and advanced degrees are already in development, expanding options for learners who wish to continue their studies beyond a bachelor’s degree.

For adults ready to reclaim their dream of finishing college, SOAR offers a path forward: half the cost, fully accredited, and designed for real life.

Learn more about SOAR^™ by Cornerstone University at go.cornerstone.edu/SOAR1.

(K12) - It’s testing season—and students are feeling the pressure. Between midterms, SATs, coursework, and activities, staying focused and confident can be a real challenge.  

Today’s students have access to a new kind of test prep helper: AI. On its own, AI can be a smart study tool, offering personalized quizzes, instant feedback, and tailored plans. But what’s missing is the human touch—the kind that understands when a student’s losing steam, feeling stuck, or needs a pep talk. That’s where a tutor makes all the difference. AI may be smart and responsive, but it can’t replace the encouragement and insight of a real person. 

Used together, AI and tutors can make studying more effective. The key is knowing how to balance them. AI can create practice tests and recognize learning patterns, while a tutor uses that information to personalize instruction and keep students motivated. Here are a few ways to help your child use both resources this testing season: 

Build a schedule with AI.

AI can build a personalized plan with review days, quizzes, and rest time, just by sharing your test date, topic, and preferred study hours. You can even upload the syllabus or study guide to further customize a plan. 

Create practice tests.

Some AI tools can generate full-length exams with multiple choice, essay, and short-answer questions that may closely match the style of the real test. Whether it’s the SAT or a midterm, the more details you give, the better the results. 

Look for trends.

Ask AI to identify patterns in practice results, including repeated misconceptions, errors, or weak spots in written answers. 

Bring AI data to your tutor.

A tutor can use these insights to personalize instruction and feedback. They can focus on the areas that need improvement and check in along the way to ensure your student is following along. Encourage your child to ask questions that deepen understanding and make tutoring an active learning experience. 

Repeat 

Between tutoring sessions, AI can be used to practice the concepts your child needs the most help with. 

If your child doesn’t yet have a tutor, now is a great time to find the right match. Whether you choose a private tutor, a tutoring center, or a virtual option like K12 Tutoring, combining AI with expert support creates a powerful test prep program that helps your student face testing season with confidence and ease. 

(NewsUSA) - Plus, meet the new Rich Cream with newly formulated RoC Retinol 7x more effective than standard Retinol

When it comes to turning back the clock, there's a reason every dermatologist, editor, and skincare-obsessed friend has the same answer: retinol. It’s the gold standard—the undisputed heavyweight champion of wrinkle-fighting—and for over 25 years, one brand has been leading the charge, earning the title of America’s #1 most awarded Retinol¹: RoC Skincare.

Back when retinol stability was a serious challenge (it's a notoriously difficult ingredient, degrading the second it hits light or air!), RoC achieved a monumental breakthrough. They cracked the code on keeping this powerhouse ingredient effective. By mastering stabilization through rigorous formulation, packaging and processing efforts, and validating via clinical trials, they didn't just innovate; they made the skincare ingredient of the century accessible for your daily routine. Now with 35+ patents and more than 25 million units sold², RoC stands on a legacy that continues to lead the anti-aging revolution.

"The reason retinol is the gold standard is simple: it works. It signals skin cells to renew themselves, effectively 'turning back the clock' on a cellular level,” says Dermatologist Dr. Trisha Khanna, MD, FAAD. “I constantly recommend RoC Retinol to my patients who are looking for visible results without the typical dryness and irritation, and am always excited to celebrate National Retinol Day with the original retinol brand!”

Beyond the Hype: The Clinically Proven Reasons We’re Loving RoC’s New Cream

In honor of the fifth annual National Retinol Day, RoC is pulling back the curtain on its newest skincare superstar, Deep Wrinkle Rich Cream. Created in partnership with top dermatologists, this cream isn't just about wrinkles—it’s a targeted solution for three top skin stressors we face as we age:

1. Persistent Dryness: That dull, desert-like feeling is the first sign of an unhappy skin barrier.
2. Deep Wrinkles: The ones that hang around, even when you aren't smiling.
3. Loss of Firmness: The frustrating slip-and-slide feeling when you wish things were a little more... lifted.

This powerhouse cream goes beyond traditional retinol. It’s formulated with patented RoC Retinol, which is clinically proven to be 7x more effective than standard Retinol, delivering faster results and continued improvement even after one year of use. It’s a complete revitalization system, supercharged with bioceramides and calcium to deeply hydrate, strengthen your skin's architecture, and deliver that firming power you usually have to book an in-office appointment for. Consider it the ultimate luxury treatment (but available for under $30!) that works while you sleep.

Quick Guide: The Rest of the Must-Have RoC Retinol Line

If you're already obsessed with the brand's classic Retinol Correxion Line Smoothing Collection, here’s a refresher on the products that deserve a spot on your vanity:

Line Smoothing Eye Cream

The ultimate defense for the delicate eye area.

Why you need it now: It combines retinol with a mineral complex to specifically tackle the 3 visible signs of eye aging: crow’s feet, puffiness, and dark circles. bright eyes in minutes!

Line Smoothing Night Serum Capsules

Retinol at its freshest—sealed for maximum potency.

Why you need it now: These capsules protect a lightweight serum from air and light, giving you a visibly fresher, smoother-skin glow by morning.

Line Smoothing Max Hydration Cream

The gentle giant of retinol.

Why you need it now: This genius formula improves lines with a time-release mechanism that delivers continuous retinol for up to 12 hours while infusing skin with plumping hyaluronic acid. Goodbye irritation, hello smooth, moisturized skin!

Find the new Deep Wrinkle Rich Cream on Amazon, and discover the full line for smoother, younger-looking skin.

¹Based on a 3rd party study using publicly available data sources from publications and media sources hosting beauty awards since 2010
²RoC internal unit sales data 12/31/18-10/26/25

(NewsUSA) - Obscure lawsuits don’t just hurt corporations—they can hit consumers’ wallets and limit their choices.

Walk through almost any living room in America, and you’ll find a small miracle of engineering: a smart TV that streams your favorite shows, connects to Wi-Fi, syncs with your phone and updates itself overnight. What most people do not see is the battle behind the screen, where a troubling type of lawsuit can quietly push up the price of that TV or slow the release of new features by making it harder for companies to compete.

These cases often come from entities that are commonly known as patent trolls. Patent trolls don’t invent things or make products but exist solely to pursue lawsuits related to patents they buy. Patent troll litigation costs US firms an estimated $29 billion annually in direct legal expenses, and approximately $60 billion when accounting for lost firm value and diverted resources. Patent troll litigation surged 22% from 2023 to 2024 alone, making it a growing issue for American business.

The effect of this legal warfare doesn’t stop at the boardroom. It affects supply chains and, ultimately, the consumers buying the products. Think of it as a hidden tax on consumer technology. Money that could go to researching better features or making the products less expensive instead gets diverted to paying legal bills. A product that could have shipped this spring slips to the fall—or launches with fewer features. Over time, those delays and costs show up in higher prices and fewer choices at the store.

Patent trolls have been at work for decades. But now, in a new twist, patent trolls are being hired to file lawsuits against others in the industry. The aim isn’t to defend a real invention, but to make it harder for rivals by driving up legal costs, scaring off customers, delaying product launches, or pushing for monetary settlements. This puts more pressure on the price of everyday technology products.

Americans are noticing. A recent national poll shows many respondents see the connection between frivolous litigation and the prices they pay. According to the survey, 82% of those surveyed say they are concerned that patent abuse could lead to higher prices and supply chain disruptions for products made for U.S. consumers. Three in four Americans (73%) say they would be more likely to support companies that take a stand against patent trolls.

The same poll shows bipartisan concern about the effects of this kind of abuse in the US legal system. 90% agree that the U.S. must ensure a fair legal playing field so smaller companies can innovate and compete without fear of costly, frivolous lawsuits. And a clear majority said lawmakers should act to curb these kinds of lawsuits and strengthen transparency requirements around who is behind them.

State leaders are also taking notice and acting. In the past year, 15 governors from both parties have signed new laws aimed at curbing frivolous patent lawsuits, and more than thirty states nationwide have taken steps to discourage abuse by patent trolls.

Analysts say growing public attention to this issue reflects a broader concern about affordability and competition in the tech sector. Industry observers note that when companies use litigation as a competitive strategy, prices can rise, product improvements can take longer to reach the market, and smaller innovators—the firms that often drive new breakthroughs—can lose ground. Those effects can extend beyond technology companies, influencing local job growth, supply-chain stability, and U.S. competitiveness in global markets.

While the technology inside consumer electronics continues to advance, many Americans wonder if that innovation will remain affordable. Lawmakers and industry experts are weighing how best to ensure the legal system’s protections for genuine inventors, while discouraging tactics that use the courts to impede progress. They note that when litigation is used to block competition rather than defend ideas, it can lead to higher prices, fewer options and slower progress in the products consumers rely on every day.

(NewsUSA) - The federal government’s release of America’s AI Action Plan marks the most consequential artificial intelligence policy development of the current administration to date, according to experts at the Special Competitive Studies Project (SCSP), a nonprofit and nonpartisan initiative with a goal of making recommendations to strengthen America's long-term competitiveness in AI.

“The AI Action Plan reinforces and accelerates the Administration’s existing strategy of pursuing American AI dominance,” said Ylli Bajraktari, CEO of SCSP, in a recent newsletter.

The AI Action Plan not only builds on previous efforts to accelerate innovation and dismantle regulatory barriers, but also asserts American leadership across AI.

The plan includes three pillars:

-Accelerate AI Innovation. A key feature of the government’s new policy of accelerating AI innovation is the removal of red tape and regulations that can impede it. The AI Action Plan emphasizes deregulation as a way to promote America’s AI dominance and foster innovation. The Plan encourages agencies with AI funding to consider the regulatory environments different states and ensure that federal funds are not trapped in restrictive policies. “The Plan also outlines reforms to Federal Trade Commission investigations that may have imposed undue liability burdens on AI innovators,” according to SCSP.

-Build American AI Infrastructure. The AI Action Plan dedicates an entire pillar to infrastructure development, acknowledging that abundant power is essential to U.S. competitiveness in AI.

 and abundant power are foundational to U.S. competitiveness in the AI era. Other recommended policy actions include developing secure, classified computing environments to support the safe deployment of sensitive AI models, and creating new technical standards for high-security AI data centers.

“These initiatives are designed to ensure that government AI workloads, especially in defense and intelligence, are run on infrastructure hardened against insider threats and nation-state actors,” Bajraktari noted.

-Lead in International AI Diplomacy and Security. The AI Action Plan emphasizes that American leadership in AI is a matter of national and international security and calls for the export of full-stack AI solutions to our allies and partners. A recent executive order from the White House supports this pillar by directing various government agencies to streamline the coordination, financing, and deployment of these systems.

“This move directly advances SCSP’s call to make American AI the preferred global platform and to project AI leadership through strategic technology statecraft,” Bajraktari said.

For more information about SCSP and America’s continuing AI evolution, visit scsp.ai.

(NewsUSA) - Los avances acelerados en inteligencia artificial (IA) y otras tecnologías emergentes están transformando rápidamente el mercado laboral, con aproximadamente 170 millones de nuevos empleos previstos en la próxima década, y el 50 % de la Generación Z planeando emprender.

Ya sea que escales posiciones en una empresa o fundes tu propia compañía, triunfar en el mercado actual requiere liderazgo con dominio tecnológico, visión, conocimientos empresariales y agilidad. La buena noticia: no tienes que esperar hasta la universidad para adquirir estas habilidades—puedes comenzar en la secundaria.

Las escuelas de negocios de muchas universidades, incluyendo la Escuela de Administración del Instituto Tecnológico de Nueva York (New York Institute of Technology), ofrecen cursos, talleres y seminarios que permiten a estudiantes de secundaria iniciar su carrera universitaria. Algunas oportunidades incluso permiten obtener créditos universitarios.

Sin importar la carrera que elijas, aprender los fundamentos de negocios y emprendimiento impulsará tu desarrollo académico y profesional. Esto es lo que obtendrás:

• Conocimiento de tecnologías empresariales emergentes. Series de talleres como la Academia de Negocios para Secundaria de nuestra Escuela de Administración permiten a los estudiantes explorar aplicaciones reales de IA, tecnología financiera (FinTech), análisis digital y otras innovaciones en campos clave del negocio. A través de proyectos prácticos y debates dinámicos, los estudiantes descubren cómo las tecnologías de próxima generación están transformando industrias y trayectorias profesionales.
   
• Habilidades de alfabetización financiera. Según la Oficina de Estadísticas Laborales, la demanda de habilidades financieras aumentará un 15 % para 2034. Los programas empresariales a nivel universitario, incluyendo los de New York Tech, preparan a los estudiantes para evaluar costos, analizar riesgos, realizar investigaciones forenses, gestionar portafolios e identificar inversiones estratégicas. Los estudiantes también son capacitados para tomar decisiones inteligentes en sus finanzas personales.
   
• Exposición a diversas trayectorias profesionales. Los estudios empresariales introducen a los estudiantes con aspiraciones universitarias a una amplia gama de carreras en emprendimiento, mercadeo, finanzas, contabilidad, gestión y otros campos. Por ejemplo, nuestra Academia de Negocios para Secundaria, impartida por profesores expertos, incluye talleres sobre emprendimiento y desarrollo profesional, entre otros temas. Además, programas como New York Tech Advance permiten a los estudiantes de secundaria comenzar su educación universitaria obteniendo créditos a tarifas significativamente reducidas.
   
• Habilidades blandas competitivas. A medida que la IA y la automatización se utilizan cada vez más para tareas rutinarias, la capacidad humana de innovar, comunicarse y pensar críticamente se vuelve aún más valiosa. Los programas empresariales universitarios fomentan habilidades de comunicación esenciales (tanto digitales como interpersonales) desde temprano, mientras capacitan a los estudiantes para negociar, colaborar y resolver conflictos en entornos laborales culturalmente diversos.

La Escuela de Administración de New York Tech ofrece oportunidades de aprendizaje virtuales y presenciales para preparar a estudiantes de secundaria interesados en la experiencia universitaria en negocios.

Conoce nuestros programas de grado integrados con IA, incluyendo licenciaturas en inteligencia artificial empresarial y análisis, contabilidad forense e investigación de fraude financiero, entre otros.

(NewsUSA) - Plus, meet the new Rich Cream with newly formulated RoC Retinol 7x more effective than standard Retinol

When it comes to turning back the clock, there's a reason every dermatologist, editor, and skincare-obsessed friend has the same answer: retinol. It’s the gold standard—the undisputed heavyweight champion of wrinkle-fighting—and for over 25 years, one brand has been leading the charge, earning the title of America’s #1 most awarded Retinol¹: RoC Skincare.

Back when retinol stability was a serious challenge (it's a notoriously difficult ingredient, degrading the second it hits light or air!), RoC achieved a monumental breakthrough. They cracked the code on keeping this powerhouse ingredient effective. By mastering stabilization through rigorous formulation, packaging and processing efforts, and validating via clinical trials, they didn't just innovate; they made the skincare ingredient of the century accessible for your daily routine. Now with 35+ patents and more than 25 million units sold², RoC stands on a legacy that continues to lead the anti-aging revolution.

"The reason retinol is the gold standard is simple: it works. It signals skin cells to renew themselves, effectively 'turning back the clock' on a cellular level,” says Dermatologist Dr. Trisha Khanna, MD, FAAD. “I constantly recommend RoC Retinol to my patients who are looking for visible results without the typical dryness and irritation, and am always excited to celebrate National Retinol Day with the original retinol brand!”

Beyond the Hype: The Clinically Proven Reasons We’re Loving RoC’s New Cream

In honor of the fifth annual National Retinol Day, RoC is pulling back the curtain on its newest skincare superstar, Deep Wrinkle Rich Cream. Created in partnership with top dermatologists, this cream isn't just about wrinkles—it’s a targeted solution for three top skin stressors we face as we age:

1. Persistent Dryness: That dull, desert-like feeling is the first sign of an unhappy skin barrier.
2. Deep Wrinkles: The ones that hang around, even when you aren't smiling.
3. Loss of Firmness: The frustrating slip-and-slide feeling when you wish things were a little more... lifted.

This powerhouse cream goes beyond traditional retinol. It’s formulated with patented RoC Retinol, which is clinically proven to be 7x more effective than standard Retinol, delivering faster results and continued improvement even after one year of use. It’s a complete revitalization system, supercharged with bioceramides and calcium to deeply hydrate, strengthen your skin's architecture, and deliver that firming power you usually have to book an in-office appointment for. Consider it the ultimate luxury treatment (but available for under $30!) that works while you sleep.

Quick Guide: The Rest of the Must-Have RoC Retinol Line

If you're already obsessed with the brand's classic Retinol Correxion Line Smoothing Collection, here’s a refresher on the products that deserve a spot on your vanity:

Line Smoothing Eye Cream

The ultimate defense for the delicate eye area.

Why you need it now: It combines retinol with a mineral complex to specifically tackle the 3 visible signs of eye aging: crow’s feet, puffiness, and dark circles. bright eyes in minutes!

Line Smoothing Night Serum Capsules

Retinol at its freshest—sealed for maximum potency.

Why you need it now: These capsules protect a lightweight serum from air and light, giving you a visibly fresher, smoother-skin glow by morning.

Line Smoothing Max Hydration Cream

The gentle giant of retinol.

Why you need it now: This genius formula improves lines with a time-release mechanism that delivers continuous retinol for up to 12 hours while infusing skin with plumping hyaluronic acid. Goodbye irritation, hello smooth, moisturized skin!

Find the new Deep Wrinkle Rich Cream on Amazon, and discover the full line for smoother, younger-looking skin.

¹Based on a 3rd party study using publicly available data sources from publications and media sources hosting beauty awards since 2010
²RoC internal unit sales data 12/31/18-10/26/25